IKEA hasn't just dipped its toes in India—it took a leap. This story uncovers how India's booming middle class, rapid urban growth, and unique consumer habits convinced the world’s largest furniture retailer to set up shop here. Dig into the clever local strategies, surprising statistics, and practical lessons for furniture makers eyeing the Indian market. You'll see why India is ground zero for furniture retail experiments and what this means for local manufacturers. Practical tips and insider details make this a must-read for business owners, shoppers, and anyone curious about global giants in India. (Read More)
IKEA's foray into the Indian market has been met with both excitement and challenges. Its unique blend of design and affordability appeals to the Indian consumer. The Swedish giant is learning to adapt to local tastes and logistics. Despite hurdles, it continues to expand its presence with large stores and small-format outlets. This article explores IKEA's journey to profitability in India. (Read More)
